Navigating the vast landscape of scholarships can feel overwhelming for any college student. Between deadlines, essays, and eligibility requirements, it’s easy to get discouraged before even starting. According to Susie Gyamfi, the Scholarship and Special Services Coordinator at Borough of Manhattan Community College (BMCC), the key to success isn’t a perfect GPA—it’s a strategic and authentic approach.
Gyamfi, who guides countless CUNY students through the application process each year, has provided actionable tips that can dramatically improve any student’s chances of securing crucial funding.
1. There is no “One Size-Fits-All”: Customize Every Application
The biggest mistake students make is using the same responses for each application. Gyamfi emphasizes that a tailored approach is what makes an applicant stand out.
“It is important to customize the application to match the specific goals and values of each scholarship,” she says. “Highlighting one’s background and aspirations to align with what the scholarship is looking for demonstrates real effort and helps applicants stand out from the crowd.”
This means researching the organization offering the scholarship and weaving its mission into your personal statement. If the scholarship values community service, highlight your volunteer work. If it supports future researchers, detail your curiosity and any relevant projects.
2. Your Story is What Sets You Apart
Many students focus solely on their grades, but Gyamfi notes that committees are looking for the whole person. A compelling personal narrative can be just as influential as a high GPA.
“A strong personal statement can set you apart,” she advises. The intangible criteria like “demonstrated motivation, clarity of goals, and how well [you] communicate your story” are critical. Don’t just list your achievements; connect them to your journey, your values, and your future ambitions.
“Be authentic and intentional. Let your personality, values, and goals come through.”

3. Details are the Finishing Touches: Avoid Fatal Errors
You could have the most inspiring story, but a simple administrative error can derail your entire application. Gyamfi identifies the most common pitfall.
“Incomplete applications. Missing documents, unanswered questions, or submitting past the deadline are the quickest ways to be disqualified.”
Her solution? “Start early and stay organized. Keep a spreadsheet of deadlines, required documents, and follow-ups. Treat the process like a class—it deserves that kind of time and effort.” This meticulous attention to detail ensures your application even gets considered.
4. You Are “Good Enough”: Overcoming Self-Doubt
A significant barrier isn’t the competition or lack of experience; it’s the internal critic. Gyamfi has observed that students often disqualify themselves prematurely. “Too often, students assume they aren’t ‘good enough’ and talk themselves out of applying before even trying,” she notes.
“Scholarships are about potential as much as achievement. Committees are often looking for growth, effort, and vision, not just polished résumés. So, apply anyway. You never know what part of your story might resonate.”
If you don’t succeed, don’t see it as a failure, but as a learning opportunity. “(students) should take time to review your application… If possible, they should ask for feedback. Even minor adjustments—like sharpening your personal statement or highlighting key experiences—can greatly improve your chances in future applications.”

5. Build Connections Beyond the Application
Finally, Gyamfi reminds students that the scholarship process is about building relationships. Whether you’re interacting with a scholarship coordinator or a professor writing your recommendation letter, professionalism and gratitude leave a lasting impression. “If you’re offered an interview or asked for a recommendation letter, be prompt, professional, and grateful,” she advises.
“Relationships matter, and leaving a good impression can open doors beyond the scholarship itself.”
For every CUNY student feeling daunted by the search for resources, Gyamfi’s guidance is a roadmap. By being organized, authentic, and strategic, you can unlock the opportunities that exist to support your educational journey.

About the Author:
Shefa Giash is responsible for researching, interviewing, and writing articles for theHIPE e-newsletter. She aims to capture relevant stories and providing engaging content for the readers of theHIPE.
